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Fiji International receives boost

Rashneel Kumar
Wednesday, July 23, 2014

THE Fiji International has received support from Paradise Beverages ahead of the inaugural tournament which will tee off at Natadola Bay Championship Golf Course in three weeks time.

The company was yesterday announced as the official beer and spirits sponsors of the Fiji International and will now have the opportunity to promote its most popular brands — including Fiji Bitter and Fiji Rum — throughout the tournament week.

General manager of the Fiji International Natalie Ritter said they were excited about the partnership.

"So much more than a golf tournament, the Fiji International and its sponsors will be promoted to a global audience in more than 30 countries around the world," she said.

"We look forward to the partnership with Paradise Beverages and helping to grow their brands internationally."

Paradise Beverages sales and marketing manager Rowena Taito said they had long been a leader within the alcoholic beverages market in the Pacific region.

She said the Fiji International was an extension on their existing relationship with golf.

"Paradise Beverages has been sponsoring golf in Fiji for over 20 years and the Fiji International is perfect timing as we begin exporting our biggest brand, Fiji Bitter, to the world as well as Fiji Rum," Taito said.

"We're looking forward to showcasing the 'Real Taste of Fiji' throughout the Fiji International and putting our products in the hands of some of the world's best golfers and VIPs."

The inaugural Fiji International, which has attracted a strong field of golfers led by Fiji hero Vijay Singh, major champion Nick Price and India's number one player Anirban Lahiri, will be held from August 14 to 17.

Co-sanctioned by the PGA Tour of Australasia and OneAsia, the tournament is being played for $US1million ($F1.83m) prize purse.

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