A MOBILE phone company yesterday confirmed an investment of $70million in the telecommunication market via the expansion and upgrading of its high-speed data network nationwide.
Digicel Fiji plans to change the market dynamics and provide its customers with the "fastest mobile internet experience in Fiji" and deliver the country's largest 4G network, as well as expanding the existing network to nationwide 3G+ coverage.
Making the announcement at the Grand Pacific Hotel in Suva, CEO Darren McLean says this investment will provide the platform to deliver "new data services and Fiji's best data experience to mobile and business solutions customers across the country with faster speeds and greater reliability".
Digicel has invested more than $200m since it started operations in the country six years ago.
With 95 per cent coverage around the country, Mr McLean says the needs of their customers have evolved at a rapid rate and with their reputation for network reliability and coverage, they are positioned exceptionally well to deliver on these needs.
"Digicel's build of the country's largest and newest 4G network will result in the most advanced mobile network in the region," he claimed.
"As well as providing the best internet experience to mobile customers, the expanded network will enable new Cloud data services as well as introducing a world-class experience for our tourism industry through our managed Wi-Fi services."
Mr McLean acknowledged the support of the government in creating the conditions for a progressive telecom environment in the country.
"We are fortunate to benefit from operating in a very forward thinking environment where there is an appetite for innovation.
"This environment has enabled Digicel to introduce some advanced products. The removal of duty on smart phones and network equipment are evidence of this."
Consumer Council of Fiji CEO Premila Kumar said consumers now had a choice in the marketplace.
"Digicel has moved into remote areas but they still have 2G. So by having 3G, that will give a good competition to Vodafone and those consumers still using 2G can then switch to 3G and can compare along with Vodafone," Mrs Kumar said.
"So consumers will go to whichever provider provides better connection and better rate."
She said all the technologies that were coming out were all towards 3G and 4G and the announcement was a gain for consumers.