THE Fiji Media has an authenticated and vital role to educate its members beyond the parameters of formal education, says the Fiji Media Watch.
Executive director Agatha Ferei-Furivai says as the country prepares for election in September, the nature of such education should be civic, social and deliberate.
"These are challenging moments for members of the Fiji media," Mrs Furivai said.
"Given the regulatory mechanisms imposed since 2006, journalists must continue their significant role in nation building.
"Similarly, journalists need to maintain their obligation to educate the citizens of Fiji as they report on election issues.
"Equally important is the need to be vigilant in news reporting and to separate education from persuasion and information from propaganda."
Mrs Furivai said the Fiji Media Watch (FMW) believed that media, education and democracy were connected.
She said the election was one of the main issues they were monitoring.