A MASSIVE smoke-free awareness campaign has been planned for the northern town of Labasa.
World Health Organization (WHO) settings co-ordinator Peni Veilave yesterday said the proposed campaign was expected to begin in two to three weeks time.
"The campaign will be a widespread advocacy activity where we will reach out to the members of the public to inform them about our smoke-free initiative," Mr Veilave said.
"This is going to be a massive campaign and we will be using the different modes of media to highlight this initiative. We will also put up billboards, signages and posters.
"We want every individual to be aware and be informed about this initiative. We will target the town area first before reaching out to the rural settings."
Mr Veilave said they would work closely with the Labasa Town Council and the Health Ministry to identify possible smoke-free areas in town.
"We will have to go through another process of declaring such areas as smoke-free zones and once this is done, we will be expecting smokers to use these designated places."
Non-smoking zones include amusement centres, theatres, sports stand, hospitals, airport terminal, eating houses, internet shops and any form of water transport to name a few.
Prescribed smoke-free areas include workplaces accessible to the public, enclosed entrance way, foyer, classrooms, lecture theatre, municipal markets and public toilets to name a few.