THE Fiji Sugar Corporation has set about designing a new initiative to attract potential members of the public to take up sugarcane farming.
This will be done through the provision of start-up packages for people interested in being employed within the sugar industry.
FSC executive chairman Abdul Khan said the program would be similar to that of government scholarships.
"We are experiencing growth in the industry," Mr Khan said.
"However, we are far from our true potential, which is harvesting four million tonnes of cane per season.
"This program that we are currently designing is for those who want to enter the industry."
Additional incentives would be put in place as part of the program.
FSC would provide farmers with a house, start-up equipment and land through the iTaukei Land Trust Board to be leased to the farmer.
"This way, the farmer will be able to get a piece of land and at the same time contribute towards his family."