GROWING up in her community, she had seen women abused either by their husband or the head of the family.
As such, Vodafone Fiji Hibiscus 2014 Festival contestant Jyotishna Lata will use the platform to highlight the issue.
At the same time, Ms Lata says she will empower women in moving forward.
Sponsored by Super Drug Pharmacy, the second year USP student believes no one in this world can replace the love a mother has for her child.
Raised and brought up by her mother, Ms Lata said she would be nothing without her mother's love and support.
"The moment a child is born, the mother is also born. She never existed before. The woman existed, but the mother, never. A mother is something absolutely new," she said.
"A mother nurtures her child, teaches him values and morally supports him in becoming a better citizen."
Ms Lata said she loved dancing which was a way of relieving stress and keeping her body in shape. She also said she would make a great Miss Vodafone Fiji Hibiscus queen because of her ability to express ideas wholeheartedly.
"I want to be the inspiration behind this collaboration and this is only possible if I get the opportunity to prove myself as the best and deserving candidate for Miss Vodafone Fiji Hibiscus queen.
"Participating in the Hibiscus contest would give me a platform to portray the messages that I have regarding the empowerment of women."