SEAWEB Fiji's plight to protect the kawakawa and donu grouper fish during their breeding season received another encouraging boost after Nadi-based bar, Ed's Bar also took on the pledge not to sell the fish.
The pledge, known as 4FJ (For Fiji) asks people to make the decision to choose not to eat, sell or catch the fish during their breeding season to allow them to breed without disturbance, as they are at their most vulnerable when they all group together between June and September.
"My family has enjoyed kawakawa and donu for many years. It is our first fish of choice when at the market," Natalie Edwards explained in a statement released by SeaWeb at the weekend.
Mrs Edwards opened the bar in 1991 with her husband John.
"So we were distressed to read that they were in danger.
"To think that we could have refrained from eating this prized fish during breeding season but didn't due to our lack of awareness," Mrs Edwards said, after reading about the 4FJ campaign in The Fiji Times.
SeaWeb Fiji's Alumeci Nakeke explained both are an important source of protein for Fiji communities and valuable to Fiji's economy.
"But as Fiji's population has grown and the demand for both food and income has grown, these fish stocks are declining across Fiji," Ms Nakeke said.
This monumental pledge makes Ed's Bar the first business to both visit the 4FJ website as well as request to take the pledge.