Apart from showcasing the culinary flair of chefs and enthusiasts, the Fiji National University's international food festival could also bank on the country's thriving tourist market through publicity.
An overview from key organiser Aqela Cakobau said the inaugural event, scheduled from October 13-18 at FNU's Namaka, Nadi campus, was slated to run annually over the next eight years.
"This initiative has the potential to become a major tourist attraction for Fiji, generating millions of dollars for the country, specifically for tourism plants and industry operators," the statement read.
It believes the possible presence of worldwide television networks would add huge value to the event and provide the country with enormous benefits and exposure.
The festival is scheduled to run alongside an international conference on oceans and rivers, and have its cuisine based accordingly, with the theme "foods from oceans and rivers -— recipe for a healthy Fiji".