THE 2014 Hibiscus Queen should be a woman who carries herself elegantly in honesty.
This is exactly what Rosalia Marlene Ralulu believes she is as she competes for the crown.
Sponsored by FBC, Ms Ralulu believes the Vodafone Hibiscus Festival is more than just a beauty pageant.
"The Vodafone Fiji Hibiscus incorporates intelligence, talent, personality and answers to the judges' questions," the 24-year-old said.
"A contestant who truly deserves to wear the crown and become Fiji's next Miss Vodafone Hibiscus Queen must be one who truly carries herself out elegantly in honesty, a graceful woman who does not envy or become jealous of her fellow contestants but one who compliments them always."
She said true beauty began from within and the Hibiscus Festival was a forum to showcase the beauty of every woman.
"The contestants' personality, characteristics, nature and quirks add to the true beauty of a woman.
"I sincerely believe that I can create a positive influence and empower the young girls and women of this country, it may not be a 100 but touching the life of one is enough to eventually inspire many."
She said she hoped the people of Suva could see through the depth of her soul as she began a new chapter of her life.
"I would also like Fiji to see me and have faith that I can or will make a great Miss Vodafone Fiji Hibiscus Queen 2014. I would love Fiji to experience that I do carry myself out well in truth, elegance, humour, modesty and grace."
Miss Ralulu is a USP student pursuing a Bachelor of Commerce degree majoring in management and public administration.
She hopes to become a corporate commercial solicitor or commercial lawyer for the public or private sector.
She hails from Vanua Levu with maternal links to Kadavu.