IT started 19 years ago as the FM96 Rock Challenge.
Today it is called the Tadra Kahani with Connect — The Dream Story Stage Show, and this year it promises to thrill audiences again.
Communications Fiji Limited managing director William Parkinson said he brought the idea to Fiji after witnessing a similar concert in Australia.
"I thought this would be good for Fiji as people in Fiji were good with dance and also storytelling. When coaches came from Australia for the first event, they were blown away," said Mr Parkinson.
"This year, 11 schools have confirmed. All of them, of course, are secondary schools. We give each school a grant of $1000 to prepare.
"And this is why it's so important to have sponsors who understand what the Tadra Kahani is about."
Telecom Fiji and CFL signed an agreement yesterday, which will see the telecommunication company provide $30,000 as cash sponsorship along with various gadgets as giveaways.
TFL chief executive Mothilal De Silva said it was an honour to have supported the program for the past eight years.
"It is important to encourage young students pursuing creative arts. This provides them an opportunity for self-expression and brings their inner world into concrete reality," Mr De Silva said.
"We have stood by this event over the years because it compliments academic achievements, enhancing test scores, attitudes, social skills, critical as well as creative thinking.
"We look forward to partner with the organisers to develop more ongoing, sustainable programs around Tadra Kahani to enrich the skills of outstanding students in performing arts."
Tadra Kahani takes centre stage on August 14.
Cathedral Secondary School was the overall winner last year.