HUNDREDS of people crowded the newly-opened World Rugby Specialists Group (WRS Group) factory outlet after its official opening in Lautoka over the weekend.
The group which is the parent company for KooGa, Silverfern, Brant Media, Linebreak and BLK sportswear is the first to be opened in the country and in the Pacific.
Group Fiji general manager Josefa Matau said the opening of the factory marked a historical occasion for the country and for the company.
He said the company produced rugby jerseys for top rugby union and rugby leagues sides in the world.
"The opening of the first factory outlet is the first of its kind in the country and in the Pacific," said Matau.
"This achievement is good for Fiji in terms of promoting Fijian-made product.
""We make rugby jerseys for most prominent international, provincial and club rugby teams worldwide.
"Teams such as Tolouse in the France rugby Top 14, the Western Force Super Rugby team and Romania national rugby team are some of the teams using the Fijian-made products."
He said the opening of the outlet would also attract local teams to order their sportswear at an affordable cost.
"BLK and Kooga are quality and worldwide brand.
"The outlet gives local teams the opportunity to purchase our products at low cost.
"Fijians love their rugby and it will be good to see fans wearing Fiji-made rugby jerseys of teams of their choices."
The company has been the major sponsor for the national rugby team since 2009.