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Expo targets long haul markets

Repeka Nasiko
Tuesday, July 01, 2014

LONG haul markets will be the target for organisers of the Fiji Tourism Expo as focus now turns to next year's event.

Tourism Fiji acting CEO Ken Freer said the expo would be held after the Australian Tourism Exchange in Melbourne to allow representatives from distant countries to also be part of the expo in 2015.

"The inaugural FTE exceeded all expectations," he said.

It attracted an excellent number and quality of buyers from Fiji's major source markets and stimulated working relationships between complementary businesses here in Fiji, within and beyond the tourism sector," he said.

"Our opportunity for 2015 is to build on that success and enhance the event, to showcase the great diversity and quality of product available in Fiji to our existing and new international industry partners.

"By timing FTE to run immediately prior to ATE, we hope to not only attract more long haul buyers to Fiji, but also give them the opportunity to understand and experience the great variety of tourism product we have to offer."

More than 150 international travel buyers from Australia, New Zealand, the US, Canada, the United Kingdom, Europe, China, South Korea and India participated in the inaugural FTE last month.

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