"THERE is no point in telling children not to smoke when parents themselves are doing it," says director Social Welfare Rupeni Fatiaki.
The message was delivered to students, parents and teachers of Davuilevu Methodist Primary School in Nausori on Thursday as part of their anti-drug awareness celebration.
"Everyone plays an important role in the fight against drugs," Mr Fatiaki said.
"Parents play a leading role, especially at home, and it is important they educate their children at home on the dangers of smoking and drugs.
"They need to be examples and role models to their children and spend more time with them because this is the best way children learn."
Mr Fatiaki said teachers' roles in schools were just as important.
He said teachers were the shapers of the future and they played an important role in shaping and moulding children to learn about these things in schools.
And to be effective, he said everyone play an important role in making those drugs issues known to everyone, especially to youths and children of this country.
The school organised an oratory contest to commemorate the day.
Students spoke on drug abuse and the dangers of drugs, based on the theme "Keep me safe from abuse to shine the best".
Bainivalu Primary School headteacher Jiope Bukacaca said this event should be an eye-opener to every education stakeholder, especially parents.
The school conducted its first-ever anti-drug march on Thursday around the Nakasi community.
"It's a partnership working awareness and we decided to have the march to let our community know of the importance of drug awareness and its dangers to the society," Mr Bukacaca said.
Schools that celebrated the anti-drugs week in the Central Eastern Division on Thursday included Vunimono High School, Dilkusha Girls School and Tamavua Primary School.