Fiji Time: 6:51 AM on Tuesday 9 February

Fiji Times Logo

/ Front page / News

Miscommunication

Shayal Devi
Friday, June 27, 2014

THERE is often a lot of miscommunication between the different sectors of the agriculture industry.

And according to Secretariat of the Pacific Community's land resources division communications officer Vinesh Prasad, they were focused on helping members of the public by disseminating information correctly.

"That's why we are working on several platforms to help our people, especially when you have different groups like farmers, middlemen, exporters and consumers," he said.

"We want good communication and information exchange so that there is no misconception.

"At times, when you see the end price of a product is x dollars and farmers getting y dollars, many people will ask why farmers are getting less in the market."

He said there was a huge difference between the prices at which farmers sold their produce and the amount consumers paid to buy the produce.

"We want to show that there are different costs involved with different value chains.

"For example, a farmer may sell the produce and a middleman might pick up the produce from the farmer and transport it.

"There is a cost involved with the transportation and labourers working in the packing shed.

"Exporters have to pay for airline and biosecurity cost while retailers have to pay for storage and consumers pay to buy the product. Obviously there will be a price difference.

"People should not be under the illusion that few people in between are cheating them of their money and they are not giving the right value.

"We have to understand there are costs involved."








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.65200.6330
JPY 56.024953.0249
GBP 0.32480.3168
EUR 0.42350.4115
NZD 0.71170.6787
AUD 0.66170.6367
USD 0.47670.4597

from

$0.00

Exchange Rate updated on 5th February 2016

Today's Most Read Stories

  1. Need speed
  2. NZ 7s final refereeing charade an embarrassment
  3. The origin of Fiji's sevens series
  4. Parliamentary sitting adjourned
  5. Drugs, thefts on tour of duty
  6. Questions for ministers in Parliament
  7. PM warns labourers
  8. Drug suspect caught in raid
  9. 'Drink lots of water'
  10. Carry out your duties, soldiers told

Top Stories this Week

  1. Suspended Tuesday (02 Feb)
  2. 49-year-old man arrested at Nadi airport Wednesday (03 Feb)
  3. 7s reaction Tuesday (02 Feb)
  4. Sevens changes Friday (05 Feb)
  5. Fiji picks up the pieces Thursday (04 Feb)
  6. Need speed Monday (08 Feb)
  7. Running brawl part of journey to Rio Wednesday (03 Feb)
  8. Rape victim speaks out Wednesday (03 Feb)
  9. No tattoo on rape suspect Thursday (04 Feb)
  10. Legal row Friday (05 Feb)