Fiji Time: 10:29 AM on Sunday 5 July

Fiji Times Logo

/ Front page / News

Miscommunication

Shayal Devi
Friday, June 27, 2014

THERE is often a lot of miscommunication between the different sectors of the agriculture industry.

And according to Secretariat of the Pacific Community's land resources division communications officer Vinesh Prasad, they were focused on helping members of the public by disseminating information correctly.

"That's why we are working on several platforms to help our people, especially when you have different groups like farmers, middlemen, exporters and consumers," he said.

"We want good communication and information exchange so that there is no misconception.

"At times, when you see the end price of a product is x dollars and farmers getting y dollars, many people will ask why farmers are getting less in the market."

He said there was a huge difference between the prices at which farmers sold their produce and the amount consumers paid to buy the produce.

"We want to show that there are different costs involved with different value chains.

"For example, a farmer may sell the produce and a middleman might pick up the produce from the farmer and transport it.

"There is a cost involved with the transportation and labourers working in the packing shed.

"Exporters have to pay for airline and biosecurity cost while retailers have to pay for storage and consumers pay to buy the product. Obviously there will be a price difference.

"People should not be under the illusion that few people in between are cheating them of their money and they are not giving the right value.

"We have to understand there are costs involved."





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
JPY 59.845756.8457
GBP 0.30830.3003
EUR 0.43450.4225
CNY 3.00972.9097
NZD 0.72320.6902
AUD 0.63460.6096
USD 0.48390.4669

from

$0.00

Exchange Rate updated on 3rd July 2015

Today's Most Read Stories

  1. State drops pension age
  2. Rise of Naholo doesn't surprise Savea
  3. Fish case causes a stink
  4. Help on the way
  5. Army lacks health staff
  6. 20 per cent of visitors return to Fiji
  7. 85,000 people visit trade show
  8. Govt's 'small' help
  9. 15,415 forms completed
  10. 2 from 2

Top Stories this Week

  1. Ryder in jail Monday (29 Jun)
  2. Nude pictures warning Monday (29 Jun)
  3. Toxic cassava Monday (29 Jun)
  4. Education shocker Tuesday (30 Jun)
  5. The discovery of illegal weapons in Fiji Tuesday (30 Jun)
  6. Ratu Jope passes away Wednesday (01 Jul)
  7. Club sold for $14k Tuesday (30 Jun)
  8. Bainimarama challenges Flying Fijians ahead of Rugby World Cup Tuesday (30 Jun)
  9. 'Complicated' English Wednesday (01 Jul)
  10. New date Wednesday (01 Jul)