THERE is often a lot of miscommunication between the different sectors of the agriculture industry.
And according to Secretariat of the Pacific Community's land resources division communications officer Vinesh Prasad, they were focused on helping members of the public by disseminating information correctly.
"That's why we are working on several platforms to help our people, especially when you have different groups like farmers, middlemen, exporters and consumers," he said.
"We want good communication and information exchange so that there is no misconception.
"At times, when you see the end price of a product is x dollars and farmers getting y dollars, many people will ask why farmers are getting less in the market."
He said there was a huge difference between the prices at which farmers sold their produce and the amount consumers paid to buy the produce.
"We want to show that there are different costs involved with different value chains.
"For example, a farmer may sell the produce and a middleman might pick up the produce from the farmer and transport it.
"There is a cost involved with the transportation and labourers working in the packing shed.
"Exporters have to pay for airline and biosecurity cost while retailers have to pay for storage and consumers pay to buy the product. Obviously there will be a price difference.
"People should not be under the illusion that few people in between are cheating them of their money and they are not giving the right value.
"We have to understand there are costs involved."