Fiji Time: 3:14 PM on Saturday 1 October

Fiji Times Logo

/ Front page / News

Miscommunication

Shayal Devi
Friday, June 27, 2014

THERE is often a lot of miscommunication between the different sectors of the agriculture industry.

And according to Secretariat of the Pacific Community's land resources division communications officer Vinesh Prasad, they were focused on helping members of the public by disseminating information correctly.

"That's why we are working on several platforms to help our people, especially when you have different groups like farmers, middlemen, exporters and consumers," he said.

"We want good communication and information exchange so that there is no misconception.

"At times, when you see the end price of a product is x dollars and farmers getting y dollars, many people will ask why farmers are getting less in the market."

He said there was a huge difference between the prices at which farmers sold their produce and the amount consumers paid to buy the produce.

"We want to show that there are different costs involved with different value chains.

"For example, a farmer may sell the produce and a middleman might pick up the produce from the farmer and transport it.

"There is a cost involved with the transportation and labourers working in the packing shed.

"Exporters have to pay for airline and biosecurity cost while retailers have to pay for storage and consumers pay to buy the product. Obviously there will be a price difference.

"People should not be under the illusion that few people in between are cheating them of their money and they are not giving the right value.

"We have to understand there are costs involved."








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.64940.6304
JPY 50.608347.6083
GBP 0.37960.3716
EUR 0.44010.4281
NZD 0.68800.6550
AUD 0.65010.6251
USD 0.49600.4790

from

$0.00

Exchange Rate updated on 30th September 2016

Today's Most Read Stories

  1. 7s rep in custody
  2. 7s coach selection
  3. Survivor finds hope amid fear
  4. FLP hits out at suspension
  5. City fights off swarms of termites
  6. Businessman awaits police report
  7. Termites in the city
  8. NFP ready to resolve nation's ills
  9. Work on $30 million project progresses well
  10. Government Whip defends 2013 Constitution

Top Stories this Week

  1. Dire straits Thursday (29 Sep)
  2. Carjack case on to High Court Friday (30 Sep)
  3. Rugby death Tuesday (27 Sep)
  4. Rawaca out Sunday (25 Sep)
  5. Private jets attract attention at Nadi Airport Sunday (25 Sep)
  6. Three Cavuilati, 6 Olympians in Fiji 7s squad Sunday (25 Sep)
  7. Police investigate rugby 7s organiser Monday (26 Sep)
  8. Rawaca boosts program Monday (26 Sep)
  9. Judge convicts pastor in rape trial Monday (26 Sep)
  10. Judoka dies Thursday (29 Sep)