HAVING a consumer protection and empowerment policy within Fiji's green growth framework will assist government in achieving the objectives of the policy, says Fiji Consumer Council CEO Premila Kumar.
Ms Kumar said consumers were an important aspect of encouraging sustainable development in a country.
"Green growth is about development centred on people, then it is really the people who are making the choices," she said.
"I am very much interested in the sustainable consumption aspect to be part of the green growth framework.
"The Pacific may not be producing all of the goods and services but we are definitely consuming goods and services brought into the country.
"And if consumers are not going to make sensible choices, then obviously we will be contributing badly to the environment."
She said Fiji's sustainable development also depended on the consumer.
"There is a wide acceptance that consumer protection and consumer empowerment needs to go in purely because Fiji is the only country on the map in terms of consumer protection and consumer empowerment in the region.
"Having a consumer empowerment and consumer protection bit in the framework will definitely help the government achieve the goals and objectives of the Green Growth Framework."