THE Bula Festival is an annual drawcard for thousands of revellers and this year, organisers aim to go "bigger and better" with the addition of new activities.
President of the festival's organising committee Mohammed Hafiz said they planned to include a fashion show and soccer tournament for business houses to bolster festival activities.
"We have not set a specific amount to target in terms of fundraising, but proceeds will go towards rural communities and to those who have lost some of their properties in house fires and similar circumstances," he said.
Organisers are also due to confirm the list of beneficiaries from the funds to be raised at a board meeting next week.
He said they were finalising the line-up of Miss Bula contestants, with eight out of 10 competitors confirmed so far.
Communications giant Digicel Fiji has also signed on as the main sponsor for the festival, scheduled from August 2-9 at Nadi's Koroivolu Park.
Last month, Digicel announced its sponsorship with a cash and kind contribution of $40,000.