HEAT one of the Kaila! Star Search on Saturday marks the beginning of the Vodafone Fiji Hibiscus Festival 2014.
The event, which is proudly sponsored by The Fiji Times, has 30 artists from around the country who will pit their talents against each other on stage at the Suva Civic Centre during the various shows.
Organised by the Hibiscus Event Group Incorporated, Kaila! Star Search is the only talent search competition for singers consistently staged in the country. Hibiscus Event Group chairman Hirdesh Prasad said the event started out as a singing competition in 2007 and had grown to include dance.
He said the show prided itself in showcasing fresh talent.
"What is most exciting about this year's Kaila! Star Search is that while these young artists are fresh and raw, they are also exhibiting a ready level of professionalism," Mr Prasad said.
Co-ordinator Savuto Vakadewavosa said many of the young children were displaying vocal abilities, which most singers would need professional training to achieve.