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New fashion plan

Ana Madigibuli
Tuesday, June 17, 2014

THE fashion industry in Fiji hopes to move forward in promoting a more conducive national and regional environment for the cultural industries in the Pacific.

A workshop that was conducted at the Pacific Islands Forum Secretariat this week included participants from the local fashion industry who discussed a strategic plan and a clearer membership model.

Fiji Fashion Council chairperson Naziah Ali said they needed to finalise a strategy this week because developing the industry really required a lot of work.

"It is sort of a tier approach. We have been working with government to see how we can make the industry more accessible," Ms Ali said.

"The lack of education is a challenge that the fashion industry faces. There is not enough education set in place for people who want to pursue a career in the fashion industry.

"Fashion designers or local designers have always been seen as people who are not able to stick to standard or meet an expected standard internationally, so that is a challenge too for the industry.

"It all goes back to educating people about the industry, especially its market to appreciate the local talents and its uniqueness."

Forum economic governance program director Shiu Raj said there was economic potential in the cultural and creative industry in the region but there was a lot of work that needed to be done to be able to realise its economic value.

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