THE need for proper regulation within the tourism industry was discussed among members of the Fiji Hotel and Tourism Association during the group's annual general meeting in Nadi.
Association president Dixon Seeto said the regulations would bring order and a certain level of standard within the industry.
"Regulating the industry in terms of having licensed operators whether they would be marine operators or hotels," he said.
"This is to make sure that there is order in the industry and that there is a standard that we should follow."
He said government would also benefit from the initiative.
"When they regularise the industry, government also benefits from getting the proper taxes and levies from licence fees from these people because at the moment, government loses out.
"Some of the operators do not have the necessary licences and certification.
"This relates not only to hotels but it also to marine operators, attraction sites and things like that.
"We would like Fiji to have a very safe product and of a standard that brings about safety and satisfaction to our visitors."
He added other issues that were discussed included the need to market Fiji internationally.
"We also talked about working with other stakeholders in particular Fiji Airways, SOFTA, Tourism Fiji and the Ministry of Tourism.
"So we have a program that we are going to work with and it relates to air capacity from our source markets, airfares and hotel rates."