A CASH sponsorship of $75,000 has sealed the deal for Digicel Fiji to take up the naming rights for the Ba Riverside Carnival.
At an event to mark the occasion in Ba on Wednesday night, Digicel Fiji's commercial director Andrew Skelton said company was proud to be associated with the initiative.
"This is the first time Digicel Fiji has partnered with the Ba Riverside carnival committee," he said.
"This is a special year as Ba is celebrating her 75th anniversary and we at Digicel Fiji have matched that for every dollar, providing a $75,000 sponsorship."
Ba Town Council special administrator Praveen Bala said he was happy with the deal.
"All the proceeds raised from this event will go towards the beautification of the municipality," he said.
Bank of South Pacific has also provided a $20,000 sponsorship towards the event, which will be held from August 4 to 9 at the Vinod Patel Park.