FARMERS play a very important part in the market chain link, says principal agricultural officer North John Cox.
Mr Cox made the comment to about 40 farmers at the Farmers Strengthening Market Linkage consultation at the Khatriya Hall in Labasa yesterday.
"Farmers are important in the market chain link and they need the buyers in order to operate successfully," he said.
"Farmers can't work alone and likewise for the buyers.
"These two are interdependent.
"What we are trying to do here is to make a name for ourselves in terms of our products and this can only be achieved if the production and the processing components are good.
"With this, we can have a local renowned name and also stamp our mark internationally."