WORKING with tourism stakeholders to market Fiji as an ideal tourism destination is one of the core focus of the Fiji Hotels and Tourism Association.
Association president Dixon Seeto said the group intended to approach government with relevant stakeholders on strengthening marketing strategies.
"A lot of our discussions centred on the future of our tourism industry and in particular the need to market Fiji internationally and also work with other stakeholders in particular Fiji Airways, SOFTA, Tourism Fiji and the Ministry of Tourism," he said.
"So we have a program that we are going to work with and it relates to air capacity from our source markets, airfares and hotel rates."
Mr Seeto said the government proposal would also ensure that every stakeholder benefited from enhancing the tourism industry.
"We are going to make a marketing submission to government very shortly and we are going to do this in conjunction with other stakeholders as to how do we enhance this industry by all the stakeholders working together so that it is a win-win situation for everyone," he said.