THE 2014 Digicel Bula Festival will for the first time host a number of sporting, fashion and tourism-based events, says committee president Mohammed Hafiz.
"We have decided to broaden the program to include a rugby sevens competition, an inter-resort soccer contest and a fashion show," he said.
"In the past, resorts and hotels had not participated in the festival and this year we have extended our invitation to them.
"People can expect more rides and exciting events.
"We also have 10 beauties who are vying for the Miss Bula crown."
Mobile network provider Digicel has put up a $40,000 sponsorship in cash and kind for the country's longest unbroken festival.
The festival will be held at Koroivolu Park in Nadi from August 2 to 9.