THE People's Democratic Party says the recent rebranding of the Fiji Sugar Corporation's raw sugar to Sugars of Fiji was unnecessary.
Party leader Felix Anthony said the cost of the exercise could have been put to better use in raising workers pay instead.
"The PDP is extremely concerned that FSC had not called any tender for this process but instead awarded the tender to someone in Australia, allegedly paying half a million dollars for the design of the new logo," he said.
"The PDP is not convinced that there was any necessity for FSC to embark on such an exercise considering its poor financial position and inability to grant workers a decent wage adjustment, let alone ensuring proper maintenance of its mills.
"Recently, FSC has had to lay off workers in its Labasa mill due to an overrun of their maintenance budget.
"Similar restrictions are being placed on each mill."
When contacted, FSC executive chairman Abdul Khan said he would not comment on "other people's opinions".