THERE is a need for new blood within the rice industry in the North for the industry to survive, says Rewa Rice manager Ashrit Pratap.
Mr Pratap said the rice industry was a viable industry taking into account government's efforts to revive the rice industry on Vanua Levu.
"It is possible to revive the industry and government is aware of this because we have excess land for rice production," he said.
"Plans are also underway to revive rice production in Navua and the West and at the moment, basically old farmers are cultivating rice in the farm.
"There needs to be incentives for new blood in the production sector to make the rice industry fully viable. In addition, we are also interested in foreign investors who would like to join us."
Mr Pratap said an expression of interest had been put out for suppliers of a new rice mill complete with a warehouse and a silo in the North.
"However, the decision for the price of the mill is yet to be made by the Public Enterprises pending tender results."