THERE has been a lack of connectivity in the past between stakeholders when promoting local products.
And according to Attorney-General and Minister for Trade and Industry Aiyaz Sayed-Khaiyum, this relationship is important when securing markets for the sale of products.
"People can't simply make it; they need to sell it," he said.
"So there needs to be a tie-in with the market and I think this is very important. We are now able to get all the stakeholders together and have a buy-in both literally and figuratively."
Mr Sayed-Khaiyum was the chief guest during the Mother of Pearl project graduation ceremony in Ba yesterday.
He said to create a market for Fijian products, a joint venture had to be created between various stakeholders and the private sector.