WITH sold-out stalls and increasing interest, the much awaited Sigatoka Day has arrived.
Residents are eagerly anticipating the event to be the build-up to the town's 80th anniversary in 2016.
Sigatoka Town Council special administrator Jay Whyte said people from all walks of life were gearing up to take part in the celebrations.
"We all helped to set up the fireworks show and this will be one of the highlights of the whole event," he said.
Vendors in the 20 stalls will sell a variety of items ranging from food to clothing.
The celebrations kick off at 10am today.
"This celebration is very important for us because as we have said on a number of occasions, we will celebrate the 78th anniversary of Sigatoka as a township."
Attorney-General Aiyaz Sayed-Khaiyum will be chief guest during the celebrations.
Seven competitions including the strongest man in Sigatoka and fastest roti eater have been organised, alongside cultural performances to commemorate the day.