THE official launch of the North Duavata Crime Prevention carnival on Wednesday night in Labasa also signified its third birthday.
Digicel Fiji and Pintos Limited pledged their sponsorship of $15,000 each during the launch.
Speaking during the event, Digicel Fiji's commercial director Andrew Skelton said they were pleased to announce their sponsorship for the carnival this year.
"Included in the sponsorship, apart from cash, are various prizes which will be on offer for contestants as well as to the members of the organising committee of the week-long fete.
"We are delighted to partner with the Duavata Northern Crime Prevention Carnival committee to support this great initiative, where the community in the North joins hands with Police and other stakeholders to promote crime prevention.
"The inter-acting community partnership with the police and the residents of the friendly towns of the North are great tools that we at Digicel are overwhelmed to support."
Mr Skelton said there had been a lot of cases of crimes reported in the North and this was the kind of initiative that was needed to educate the community at large.
Carnival chairman Satish Kumar promised people in the North that this year's event would be bigger and better.
A total of 29 contestants will take part in this year's carnival which will be staged at Subrail Park.