KIM Crawford, one of New Zealand's leading winemakers, believes the food culture in Fiji is improving and this trend will in turn improve wine culture in the country.
"I'm an old wine maker with 25 years of experience in New Zealand," he shared.
He said Fiji's food and wine culture also had the potential to match that of New Zealand.
"What I have seen in Fiji in the last two or three years that I've been here, is that the food quality has improved greatly and it's almost up to international standards which is very good from my perspective.
"So I was quite happy to come here to champion our wines because we like to produce good wine to complement good food.
"With the amount of tourists that you keep attracting to your shores means that your wine culture is quite good and I think you should capitalise on that because a lot of them have a preferred taste."
Mr Crawford was invited by the Hilton-managed Fiji Beach Resort last weekend for a wine-tasting event.