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Legal take on NCDs

Shalveen Chand
Wednesday, May 28, 2014

TAXATION of sugar-sweetened drinks and laws to control the irresponsible marketing and promotion of unhealthy foods and beverages to children will be the major issue that will be put before participants at a workshop today.

Organised by Consumer Council of Fiji and National Food and Nutrition Centre the workshop is part of national effort in working towards reducing incidents of non-communicable diseases.

The organisers and participants which include the Health Ministry said in a joint statement that studies in Fiji demonstrated that the cost of soft drinks was often lower than water, that healthier foods were difficult to find in schools and that children were exposed to considerable marketing, sponsorship and promotion of less healthy foods and were affected by advertising.

"Research has also shown that children are particularly vulnerable to marketing; they struggle to discern marketing hype from fact and are more likely to be influenced and confused by advertising than adults," they said.

"They need protection from irresponsible advertisements and promotion of unhealthy foods."

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