Fiji Time: 2:13 AM on Friday 24 March

Fiji Times Logo

/ Front page / Sport

Brazilians blowing up over 2014 FIFA World Cup song

News.com.au
Tuesday, May 27, 2014

Update: 4:22PM THE official World Cup song is definitely striking a chord, the wrong one with many in host country Brazil.

Since the recent release of FIFA's We Are One (Ole Ola), hordes of fans in Brazil have been slamming the official 2014 Cup theme.

Many expressed their frustration on Twitter under the tag #VoltaWakaWaka a plea for the return of the widely loved song that Colombian artist Shakira performed for the 2010 tournament in South Africa.

Although Brazilian Claudia Leitte is also featured in the official theme, critics say they don't understand why Cuban-American rapper Pitbull and Bronx-born Puerto Rican singer Jennifer Lopez were chosen for the song when there are so many other great musicians in the land of Bossa Nova.

They also complain that the song is mostly in English and Spanish, leaving only a few seconds at the end for Leitte to sing in her native Portuguese.

"What I don't like about the music is that it's a poor, dull, generic pop theme," said Gaia Passarelli, a Brazilian music journalist and a former VJ for MTV Brazil.

"It's a shame considering Brazils rich musical tradition, which is admired all over the world.

"In the end, we lost a chance to do something rich, inspiring and cool. I'm feeling 'saudades' for Shakira," Passarelli said, using a Portuguese word that roughly translates as painful longing.

Shakira does have a song on FIFA's official World Cup album, the driving Dare (La La La).

By Sunday, a video of it featuring Barcelona players such as Argentina's Lionel Messi and Brazil's Neymar had been viewed nearly 27 million times on YouTube in the three days since its release. But i'ts not the designated official song for the event.

FIFA Secretary General Jerome Valcke emphasised Leitte's involvement when the song was released earlier this year.

"In my many visits to this country, I've heard a lot about the great Brazilian music tradition and it gives me great pleasure to see a Brazilian artist at the heart of this song," Valcke said after the theme was presented at Rio de Janeiros Maracana stadium.

The songs music video features images of Brazil's icons like Rios Christ the Redeemer statue as well as Brazilian soccer stars. 

But critics say it also reinforces stereotypes with smiling, barefoot children and semi-naked, samba-dancing women.

Naming an official FIFA song dates back to the 1966 Cup in England. Since then, fans have hummed to favourites such as Unestate italiana by Edoardo Bennato and Gianna Nannini in Italy 1990 and La Copa de la Vida by Ricky Martin in France 1998.

While Shakira's catchy Waka Waka (This Time for Africa) was popular, Placido Domingos El Mundial for Spain 1982 was less so.

"The music in other World Cups was also stripped of local colour," said Leonardo Martinelli, a composer and music critic who lives in Sao Paulo.

"Whether it's in South Africa, Germany or Japan-Korea, the regional musical element was used only as a very light seasoning, just enough to give it a discreet local colour," he said.

In the case of this latest song, the seasoning has its right amount of cliches and stereotypes usual with commercial music.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.65150.6325
JPY 54.965751.9657
GBP 0.39020.3822
EUR 0.45250.4405
NZD 0.69980.6668
AUD 0.63970.6147
USD 0.49090.4739

from

$0.00

Exchange Rate updated on 23rd, March, 2017

Today's Most Read Stories

  1. Landowners demand $20m compensation from State
  2. FRU has final say
  3. Residents want local TV coverage
  4. Sandalwood trees for villages 'historic'
  5. Sugarcane farmers' petition disallowed
  6. Village needs $1m to move
  7. A-G clears the air on Fiji-India codeshare
  8. Parts puzzle at FSC
  9. 'Surge' in dengue fever
  10. Fiji wary of NZ

Top Stories this Week

  1. Shock after brutal attack Tuesday (21 Mar)
  2. Students sent home Tuesday (21 Mar)
  3. Man rapes wife, jailed Tuesday (21 Mar)
  4. Villagers complain of 'red' sea Friday (17 Mar)
  5. Uni urges Fijians to apply for NZ grants Monday (20 Mar)
  6. Staff share $6m Friday (17 Mar)
  7. RKS retains Tailevu Zone title Wednesday (22 Mar)
  8. Concerns over explicit online pictures Tuesday (21 Mar)
  9. Minister issues maternity benefits warning Tuesday (21 Mar)
  10. QVS blue ribbon king to miss Coke Games Wednesday (22 Mar)