PRIME Minister Rear Admiral (Ret) Voreqe Bainimarama says political parties must campaign on the basis of honesty, sincerity, and love and affection and without any pretence.
"This means telling all Fijians about your policies in a positive manner," Rear Admiral (Ret) Bainimarama said.
"This means not lying to win people's favour.
"This means putting the interests of all Fijian people and Fiji first, before your own political careers."
He said everyone must work together to change this culture of malice and deceit that unfortunately many of the older politicians and political parties have practised and continue to practice.
"If we are all to progress as a nation and as a country and improve the lives of people, no matter where they are in Fiji, we must embrace leaders who are sincere, truly care for everyone irrespective of their ethnicity, religion, socio-economic background or gender."
The Prime Minister said Fiji needed leaders who had policies for development, modernisation and improving the lives of all Fijians.