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$90,000 target in rice sales

Salaseini Moceiwai
Thursday, May 15, 2014

REWA Rice Limited expects to rake in about $90,000 in a month from the sale of rice to its consumers on Vanua Levu.

Such earnings are expected to increase in the future now that the Dreketi mill is fully operational following vigorous maintenance work.

Company chairman Raj Sharma said there was significant demand for rice in the North, particularly Labasa.

"Our local brown rice is very high in demand because its nutritious and good for health," Mr Sharma said.

"For Labasa Hospital, we supply about 100 kilograms of brown rice per month.

"We have just had a talk with one of the leading supermarkets here and they buy four tonnes per week from us.

"The actual sale that we expect right now is about 12 to 15 tonnes of rice per week.

"We are buying rice at $1.50 per kilogram and say if it's 15 tonnes, we are looking at raking in about $18,000 per week.

"This means that we are selling about 60 tonnes of rice in a month to our consumers on Vanua Levu only and not Viti Levu."

Mr Sharma said if all went well, the mill would earn about $90,000 from the sale of rice on Vanua Levu in a month.

"The company is trying to supplement around five to 10 per cent of the local rice consumption in the next two to three years."

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