TUI Suva Sanaila Mudunavosa will officially open this year's Fiji Fashion Week at the Grand Pacific Hotel.
Fiji Fashion Week managing director Ellen Whippy-Knight said Tui Suva's involvement was significant as it was vital to seek the blessing of the traditional and spiritual landowners of GPH.
"It is such an important aspect for our show as this will be the first time Fiji Fashion Week will stage its event on this sacred spot," Ms Whippy-Knight said.
She said it was also a sign of respect for Fijian tradition and protocol.
The people of Suvavou are the traditional landowners of Suva. The site of GPH was the landing spot of the original Suva village called Vunivesi named after trees that grew on the area.
Before GPH, there was a hotel on the site called Hotel Suva which was little more than a shack.
Tui Suva said the GPH site used to be the place where villagers would come down from the mountains, rest and watch the sunset.
"It is the right thing to do, to have a traditional opening ceremony to mark the opening of the fashion show," Tui Suva said.
The opening night on May 26 will be showing collections for the Resort Wear category. Tickets for row A and C have been sold out but for other rows still available at Damodar City.