REWA Rice Limited is working on a consolidated corporate plan aimed at elevating the rice industry to a new height.
In a recent interview in Labasa, company chairman Raj Sharma said they were working on verifying all their assets in Dreketi, Nausori and other parts of Fiji.
"Right now, we are looking at assembling all our assets to identify which ones will give us optimum returns on our investments," he said.
"This is part of our financial restructure as we work towards boosting the rice industry.
"We are trying to reposition ourselves in the market through re-branding and coming up with a corporate plan that is beneficial.
"We will work closely with the government to make this happen."
Mr Sharma said part of the plan was to change the company's name.
"We are trying to have some level of patriotism and if the need to change our brand or company name arises, we will do so through the Cabinet.
"Our plan is to have a name that has something to do with Fiji.
"These are some of the plans we have and we hope that we will reach a conclusion in a few months.
"Such a plan is all part of our efforts to revitalise the rice industry for the purpose of reducing our rice import bill," said Mr Sharma.