ORGANISERS of Fiji's longest running unbroken carnival received a major boost from major telecommunications player Digicel on Wednesday with the announcement of a $40,000 cash and kind sponsorship for the 2014 Bula Festival.
Digicel's commercial director Andrew Skelton presented a cheque to the organising committee at the Melanesian Hotel in Martintar, saying the company was pushing to diversify its interest in community events.
"Its been an absolute pleasure dealing with the Bula Festival committee," he said.
"It's going to be a few more years that we're going to be associated with the biggest festival in Nadi and this again is where we're working to broaden our appeal in the community."
Bula Festival Association president Mohammed Hafiz said having Digicel on board was a boost in their ongoing efforts to raise money for the less fortunate.
The 2014 Digicel Bula Festival will be held from August 2 to August 9.