PRESIDENT of the Fiji Tourism and Hotel Association Dixon Seeto said apart from the genuine warmth and friendliness of the Fijian people, nothing espoused Fiji more than the multicultural harmony of the people.
"The way we live together and respect one another's religious, cultural and ethnic diversity is something to be very proud of and it should be highlighted as a means to entice more visitors to the country," he said.
Echoing the sentiments of Tourism permanent secretary Elizabeth Powell, Mr Seeto said cultural diversity was something to be celebrated.
"We need to celebrate the festivals we observe in Fiji in bigger and better ways because of the potential to include these events in the tourism calendar."
Mr Seeto said the inaugural Fijian Tourism Expo, apart from being a vehicle to entice more business, was also a celebration of the importance of tourism to Fiji.