THE Fijian Tourism Expo is unique because it provides an undiluted focus on Fiji as a destination, says president of the Fiji Hotel and Tourism Association Dixon Seeto.
"This is just another prong in our spear to catch and capture more of the international visitor market," Mr Seeto said.
"I feel very comfortable that this will bring about a greater share of the travel market and tourism to Fiji."
Mr Seeto said hosting the inaugural expo at Sheraton Fiji Resort's brand new Denarau Island Convention Centre was also a big plus for Fiji tourism.
"What a wonderful venue it is with lots of space.
"The set-up inside was very logical in the manner in which the organisers grouped the different hotels, resorts and services and this is very important when you're trying to entice more business into the country."
Mr Seeto said the previous event — the Bula Fiji Tourism Exchange — was not as conducive to the local tourism industry because of the inclusion of businesses from other Pacific islands.
More than 150 international buyers and 250 local tourism businesses participated in the four-day expo which ends today.