TOURISM brochures and advertising will soon highlight the unique multiculturalism of Fiji, says Attorney-General and Minister for Tourism Aiyaz Sayed-Khaiyum.
Speaking during a press conference at the launch of the inaugural Fijian Tourism Expo in Nadi on Tuesday, the A-G acknowledged the opening ceremony which featured multicultural items that were put together by Pacific Destinationz as an example of how unique Fiji was as a nation and a tourist destination.
"The fact that we had today a celebration at a tourism industry expo of all the different ethnic groups, cultures and traditions is unprecedented," he said.
"From one perspective, at the social — political level that's fine.
"But commercially it also makes sense too because Fiji is not only about sun and sand.
"We have diving, we have weddings, we have a bit of adventure taking place, we have visits to the villages.
"It is also about exploring and getting to know the place to its core.
"And in what better way to know its core than to know the youth of Fiji."