ENCOURAGING honey production in the Northern Division is something that the Agricultural Marketing Authority is focusing on.
Authority sales and marketing manager Alivereti Yaya said there was a good market for honey produced locally.
"Apart from the international market which we export these honey to, the high demand of honey from the local market is a good place to start," he said. "This is something that we are trying to encourage in the North.
"It is in very big demand and we want more farmers in the North to take up bee farming so we can cater for this demand.
"There are a lot of honey programs being implemented by the Ministry of Agriculture which farmers can take advantage of."
He said the form of farming also required less work.
"This is very quick money for them. They hardly have to put much work into bee farms. All they have to do is maintain the hives."
Mr Yaya added the authority was also encouraging more export of coconuts.
"Honey and coconuts are the commodities we are encouraging because of the markets available.
"Dalo is in demand but there is not much planting being done on Vanua Levu.
"The only place that has consistent supply of dalo from in the North is Taveuni."
The AMA was established in 2004 to facilitate the purchase, sale and export of agro-produce.
Mr Yaya said the authority had been working closely with the Ministry of Agriculture to increase the yield of agro-produce being exported overseas.