Fiji Time: 2:17 AM on Thursday 1 September

Fiji Times Logo

/ Front page / News

Powell: A long journey

Felix Chaudhary
Wednesday, May 07, 2014

THE plan to develop an exposition of Fijian holiday destinations, products and services began three years ago, says Ministry of Tourism permanent secretary Elizabeth Powell.

Strategies were composed and activities were designed to ensure the new expo would benefit local sellers and international holiday wholesalers and sustainably develop the tourism industry into the future, she said while delivering her remarks at the opening of the inaugural Fijian Tourism Expo at Sheraton Fiji Resort yesterday.

"The journey to this event has been a really long one," she said.

"It began over three years ago. Following an exhaustive and extensive global audit of the Fijian tourism brand, the board of Tourism Fiji began a total overhaul of Tourism Fiji's brand and brand messaging, our organisational structure and our strategic direction."

Ms Powell said one of the key issues highlighted during the audit was that the strategies and slogans used at the time did not show the world what Fiji was really all about. "We have much of our culture which we have yet to fully share with Fiji's international guests.

"Similarly, while we are immensely proud of our cornerstone resorts on Denarau, Nadi, Mamanucas and the Coral Coast, there are many stunningly picturesque areas in Fiji most international guests to our country have yet to discover."

Ms Powell highlighted the fact that The Fijian Tourism Expo included the widest range of Fijian tourism exhibitors ever.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.64230.6233
JPY 51.143748.1437
GBP 0.37350.3655
EUR 0.43970.4277
NZD 0.68600.6530
AUD 0.65580.6308
USD 0.49220.4752

from

$0.00

Exchange Rate updated on 31st August 2016

Today's Most Read Stories

  1. Gregan joins Kunatani in Navosa
  2. New face on the runway
  3. Fijian 7s friends
  4. Rawaca finally receives his Olympic Games medal
  5. Vessels put to rest in the deep
  6. Chief's vision fulfilled
  7. Counsel transfers murder suspects' case to High Court
  8. $500m for project
  9. New courts for Navosa
  10. No reports filed over alleged website hacking

Top Stories this Week

  1. Mata signs new deal Sunday (28 Aug)
  2. Wong helps Rawaca get a gold medal Friday (26 Aug)
  3. 1 charged, 2 under probe for break-in Thursday (25 Aug)
  4. Veremalua gets help from Ryan on overseas contract Saturday (27 Aug)
  5. Ryan's plan to return to Fiji Tuesday (30 Aug)
  6. Gregan joins Kunatani in Navosa Wednesday (31 Aug)
  7. 'No place like Fiji' Tuesday (30 Aug)
  8. Kolinisau surprises fans with Macuata dialect Friday (26 Aug)
  9. Violence stops TISI Sangam annual meeting Sunday (28 Aug)
  10. Ryan may return Friday (26 Aug)