Fiji Time: 2:01 PM on Thursday 18 January

Fiji Times Logo

/ Front page / News

Powell: A long journey

Felix Chaudhary
Wednesday, May 07, 2014

THE plan to develop an exposition of Fijian holiday destinations, products and services began three years ago, says Ministry of Tourism permanent secretary Elizabeth Powell.

Strategies were composed and activities were designed to ensure the new expo would benefit local sellers and international holiday wholesalers and sustainably develop the tourism industry into the future, she said while delivering her remarks at the opening of the inaugural Fijian Tourism Expo at Sheraton Fiji Resort yesterday.

"The journey to this event has been a really long one," she said.

"It began over three years ago. Following an exhaustive and extensive global audit of the Fijian tourism brand, the board of Tourism Fiji began a total overhaul of Tourism Fiji's brand and brand messaging, our organisational structure and our strategic direction."

Ms Powell said one of the key issues highlighted during the audit was that the strategies and slogans used at the time did not show the world what Fiji was really all about. "We have much of our culture which we have yet to fully share with Fiji's international guests.

"Similarly, while we are immensely proud of our cornerstone resorts on Denarau, Nadi, Mamanucas and the Coral Coast, there are many stunningly picturesque areas in Fiji most international guests to our country have yet to discover."

Ms Powell highlighted the fact that The Fijian Tourism Expo included the widest range of Fijian tourism exhibitors ever.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.62430.6053
JPY 56.394453.3944
GBP 0.36130.3533
EUR 0.41130.3993
NZD 0.69520.6622
AUD 0.63140.6064
USD 0.50390.4869

from

$0.00

Exchange Rate updated on 18th, January, 2018

Today's Most Read Stories

  1. Trip turns tragic
  2. Tube ride to school
  3. Ill will aside
  4. Call to save reefs
  5. FLP searches for party leader
  6. Konrote joins walk
  7. River swim to reach school
  8. Expect hot, humid weather in coming days
  9. Protecting the Great Sea Reef
  10. 24-hour health centre

Top Stories this Week

  1. Fitting farewell for Bill Friday (12 Jan)
  2. Love will keep us together Sunday (14 Jan)
  3. $100 a day Sunday (14 Jan)
  4. Air NZ confirms incident Friday (12 Jan)
  5. Capt William calls it a day after 45 years Sunday (14 Jan)
  6. National strike if no resolution, says FTUC Sunday (14 Jan)
  7. Teachers transfer policy Monday (15 Jan)
  8. Nadi man dies in crash Wednesday (17 Jan)
  9. Man attacks partner Monday (15 Jan)
  10. Teachers join the march Sunday (14 Jan)