THE Lautoka business community is organising a blood donor day on May 24.
Organising spokesman Richard Shafiq said the general idea was to deliver services directly to the people.
"There is nowhere busier in Lautoka than the Sugar City Mall and markets on a Saturday," he said.
"When you give blood, you give someone life. We want as many people as possible to spare half an hour of their time and give blood."
He said the idea of a blood drive had the support of prominent businesses and organisations in Lautoka, including the Lautoka Chamber of Commerce, Empower Pacific, Remington and Inglewood Realtors.
"Lautoka Hospital has also confirmed that staff members will be available for the day. Lautoka City Council was also quick to give permission to use the mall and erect banners promoting the day."