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Parties seal fashion deal

Torika Tokalau
Saturday, May 03, 2014

FASHION designer Sonam Sapra will collaborate with Intimate Apparels Fiji to create a collection of swim and resort wear for the Intimate Fiji brand.

Intimate Fiji will feature in this month's Fiji Fashion Week at the Grand Pacific Hotel in Suva.

Ms Sapra said the brand's unique hand-drawn prints, printed fabrics and quality sewing were 100 per cent Fijian-made.

"In 2012, I returned to the Fiji Islands after travelling for 26 years in order to pursue my passion in textile designing and printing," she said.

"I showcased my custom designed prints at the Fiji Fashion Week and it caught the attention of Inbamalar Wanarajan, who is a company director and head of marketing at Intimate Apparels Fiji, that specialises in lingerie and women's wear."

She said with the support of Mrs Wanarajan and Veeramalai Wanarajan, the owner of Intimate Apparel, they pursued collaboration in creating the swim and resort wear brand Intimate Fiji.

"Intimate Fiji's custom prints capture nature and ocean life surrounding our exotic home," Ms Sapra said.

"We hope that when you buy our 100 per cent Fijian-made brand, you feel the authenticity and love that we pour into it."

FJFW managing director Ellen Whippy-Knight said there should be more collaboration like this one.

She said this was mutually beneficial as it helped to defray costs, yet the benefits for both were on par in terms of exposure for the factory, orders for the designers and so on.

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