Fiji Time: 9:43 AM on Sunday 22 January

Fiji Times Logo

/ Front page / News

Parties seal fashion deal

Torika Tokalau
Saturday, May 03, 2014

FASHION designer Sonam Sapra will collaborate with Intimate Apparels Fiji to create a collection of swim and resort wear for the Intimate Fiji brand.

Intimate Fiji will feature in this month's Fiji Fashion Week at the Grand Pacific Hotel in Suva.

Ms Sapra said the brand's unique hand-drawn prints, printed fabrics and quality sewing were 100 per cent Fijian-made.

"In 2012, I returned to the Fiji Islands after travelling for 26 years in order to pursue my passion in textile designing and printing," she said.

"I showcased my custom designed prints at the Fiji Fashion Week and it caught the attention of Inbamalar Wanarajan, who is a company director and head of marketing at Intimate Apparels Fiji, that specialises in lingerie and women's wear."

She said with the support of Mrs Wanarajan and Veeramalai Wanarajan, the owner of Intimate Apparel, they pursued collaboration in creating the swim and resort wear brand Intimate Fiji.

"Intimate Fiji's custom prints capture nature and ocean life surrounding our exotic home," Ms Sapra said.

"We hope that when you buy our 100 per cent Fijian-made brand, you feel the authenticity and love that we pour into it."

FJFW managing director Ellen Whippy-Knight said there should be more collaboration like this one.

She said this was mutually beneficial as it helped to defray costs, yet the benefits for both were on par in terms of exposure for the factory, orders for the designers and so on.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.64860.6296
JPY 56.520053.5200
GBP 0.39340.3854
EUR 0.45650.4445
NZD 0.68440.6514
AUD 0.64750.6225
USD 0.48910.4721

from

$0.00

Exchange Rate updated on 20th January, 2017

Today's Most Read Stories

  1. Gunshot injures officer
  2. Moving tributes farewell Johns
  3. Wait for poll
  4. Tax office fines director $2.3m
  5. Police told to mind roles
  6. Drug raid at Labasa market
  7. Taveuni wins Coral Coast 7s
  8. Veremalua ready
  9. No long-distance travel for early childhood education
  10. Film-makers inject $43m into economy

Top Stories this Week

  1. Radrodro cops $10k fine for facebook rant Wednesday (18 Jan)
  2. Ministry to defend its workers Wednesday (18 Jan)
  3. Gunshot injures officer Saturday (21 Jan)
  4. Fiji 7s team to Wellington named Thursday (19 Jan)
  5. QVS opening delayed Sunday (15 Jan)
  6. Snap search uncovers contraband in remand centre Sunday (15 Jan)
  7. Moving tributes farewell Johns Saturday (21 Jan)
  8. Fijian Jimmy Snuka dies Wednesday (18 Jan)
  9. Kiribati grateful to Cakaudrove Tuesday (17 Jan)
  10. Bad weather approaches Friday (20 Jan)