Fiji Time: 6:01 PM on Wednesday 4 May

Fiji Times Logo

/ Front page / News

Parties seal fashion deal

Torika Tokalau
Saturday, May 03, 2014

FASHION designer Sonam Sapra will collaborate with Intimate Apparels Fiji to create a collection of swim and resort wear for the Intimate Fiji brand.

Intimate Fiji will feature in this month's Fiji Fashion Week at the Grand Pacific Hotel in Suva.

Ms Sapra said the brand's unique hand-drawn prints, printed fabrics and quality sewing were 100 per cent Fijian-made.

"In 2012, I returned to the Fiji Islands after travelling for 26 years in order to pursue my passion in textile designing and printing," she said.

"I showcased my custom designed prints at the Fiji Fashion Week and it caught the attention of Inbamalar Wanarajan, who is a company director and head of marketing at Intimate Apparels Fiji, that specialises in lingerie and women's wear."

She said with the support of Mrs Wanarajan and Veeramalai Wanarajan, the owner of Intimate Apparel, they pursued collaboration in creating the swim and resort wear brand Intimate Fiji.

"Intimate Fiji's custom prints capture nature and ocean life surrounding our exotic home," Ms Sapra said.

"We hope that when you buy our 100 per cent Fijian-made brand, you feel the authenticity and love that we pour into it."

FJFW managing director Ellen Whippy-Knight said there should be more collaboration like this one.

She said this was mutually beneficial as it helped to defray costs, yet the benefits for both were on par in terms of exposure for the factory, orders for the designers and so on.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.61870.5997
JPY 52.481149.4811
GBP 0.33370.3257
EUR 0.42280.4108
NZD 0.70910.6761
AUD 0.65260.6276
USD 0.48800.4710

from

$0.00

Exchange Rate updated on 4th May 2016

Today's Most Read Stories

  1. Nude pose
  2. 'Not my decision'
  3. Sevens marked man
  4. Tuitubou: Stop criticising Fijian 7s players
  5. Engineer queries claims on building
  6. Koya: Be fair to all Fijians
  7. Police inquiry into bullet find
  8. Ministry tracks down $2m wage creditors
  9. $3 burden for firms
  10. Man, 50, charged with murder

Top Stories this Week

  1. Tale of pain Monday (02 May)
  2. A son's fatal ride Monday (02 May)
  3. Spirit haunts village Tuesday (03 May)
  4. Boy needs $500 a week to live Monday (02 May)
  5. Cracks and holes deem building unsafe Monday (02 May)
  6. Nude pose Wednesday (04 May)
  7. Family, friends bid farewell to car crash victim Monday (02 May)
  8. Bullet found on aircraft Tuesday (03 May)
  9. Sex talk worry Tuesday (03 May)
  10. Rawaca's hospital bill payment saga Thursday (28 Apr)