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Pledge to be more physically active

Ropate Valemei
Saturday, May 03, 2014

ONE of the leading beverage manufacturing companies has made a public pledge comprising three business commitments to develop initiatives that provide inspiration and opportunity for more Fijians to be physically active.

Coca-Cola Amatil (Fiji) Ltd wants to play a greater role in helping people be more active and to balance energy intake from the food and drinks they consume with activity levels.

Company's general manager Steven Jowell said the pledge was the first of its kind in Fiji and they hoped it would inspire other businesses and organisations to join them in contributing to an active, healthy and happy Fiji.

"Our first commitment is to inspire even more Fijians to be physically active," Mr Jowell said.

The company set its sights on getting 100,000 Fijian of all ages to take part in regular physical activity by 2020.

He said that was double the number who participated in the Coca-Cola Games each year.

For their second commitment, he said they had to provide more choices to consumers by offering and promoting more zero calorie drinks and a range of pack sizes.

The third is to educate Fijians on balancing the energy they consume from food and beverages versus the energy they burn through physical activity.

And for this, the company pledge to proactively work with government, community groups, retailers and other organisations.

"We will hold ourselves publicly accountable to these commitments and provide regular updates on progress against them."





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