Fiji Time: 12:09 AM on Wednesday 28 September

Fiji Times Logo

/ Front page / News

Unique brand

Shayal Devi
Saturday, May 03, 2014

THE handing over of the Fijian Product Certificate for local sugar at yesterday's launch of the Fiji Sugar Corporation — Sugars of Fiji Brand is a significant milestone in Fiji's sugarcane industry.

Speaking at the launch, Prime Minister Rear Admiral Voreqe Bainimarama said Fiji had produced sugar for about 100 years but did not have a unique identity in terms of brand Fiji to it.

"This will change from today with the launch of the new brand that takes into account Fiji's uniqueness through the earthy colours and the traditional masi design," he said.

"Interestingly enough, the designer's grandfather worked for CSR here in Fiji and that brings a certain amount of history and tradition to the branding."

He also opened the new FSC head office in Balawa, Lautoka.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.65420.6352
JPY 50.302747.3027
GBP 0.38000.3720
EUR 0.43940.4274
NZD 0.68690.6539
AUD 0.65110.6261
USD 0.49660.4796

from

$0.00

Exchange Rate updated on 27th September 2016

Today's Most Read Stories

  1. Rugby death
  2. Double trouble
  3. Aussies wary of Fijians
  4. PM attacks NFP
  5. Focus on iTaukei
  6. Pastor guilty of rape
  7. Locally-produced movie set to hit the big screens
  8. Ministry eyes foreign doctor recruitment
  9. Prove claims, MWH told
  10. Families without lots

Top Stories this Week

  1. Nurse is a lawyer Friday (23 Sep)
  2. Ali beats 'death sentence' Thursday (22 Sep)
  3. Road closure Saturday (24 Sep)
  4. Pastor makes case in rape trial Wednesday (21 Sep)
  5. Rugby death Tuesday (27 Sep)
  6. Rawaca out Sunday (25 Sep)
  7. Private jets attract attention at Nadi Airport Sunday (25 Sep)
  8. After Ben Ryan Thursday (22 Sep)
  9. Three Cavuilati, 6 Olympians in Fiji 7s squad Sunday (25 Sep)
  10. Police investigate rugby 7s organiser Monday (26 Sep)