Fiji Time: 1:32 AM on Thursday 30 July

Fiji Times Logo

/ Front page / News

Unique brand

Shayal Devi
Saturday, May 03, 2014

THE handing over of the Fijian Product Certificate for local sugar at yesterday's launch of the Fiji Sugar Corporation — Sugars of Fiji Brand is a significant milestone in Fiji's sugarcane industry.

Speaking at the launch, Prime Minister Rear Admiral Voreqe Bainimarama said Fiji had produced sugar for about 100 years but did not have a unique identity in terms of brand Fiji to it.

"This will change from today with the launch of the new brand that takes into account Fiji's uniqueness through the earthy colours and the traditional masi design," he said.

"Interestingly enough, the designer's grandfather worked for CSR here in Fiji and that brings a certain amount of history and tradition to the branding."

He also opened the new FSC head office in Balawa, Lautoka.





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.61450.5955
JPY 59.248756.2487
GBP 0.30390.2959
EUR 0.42940.4174
NZD 0.71770.6847
AUD 0.65130.6263
USD 0.47710.4601

from

$0.00

Exchange Rate updated on 29th July 2015

Today's Most Read Stories

  1. Final goodbye
  2. Suspended teacher to explain
  3. $114m highway opens
  4. Prison overcrowding
  5. $20m early repayment
  6. Unequal income a challenge
  7. PM tells villagers to take advantage
  8. Family support drives Isaac to pursue career in music
  9. Child labour worry
  10. Team works on road improvement

Top Stories this Week

  1. Nightmare Thursday (23 Jul)
  2. Deaths haunt 15-year-old Monday (27 Jul)
  3. Nakasi rape suspect in court Sunday (26 Jul)
  4. Dad dies, kids worry Tuesday (28 Jul)
  5. Three dead Sunday (26 Jul)
  6. Distraught mum recalls promise Tuesday (28 Jul)
  7. Where's the money Friday (24 Jul)
  8. Truck sinks into town road Monday (27 Jul)
  9. Flying Fijians spoil Samoan celebrations Monday (27 Jul)
  10. Court date for minister Thursday (23 Jul)