Fiji Times Logo

Fiji Time: 12:32 PM on Sunday 31 August

/ Front page / News

Unique brand

Shayal Devi
Saturday, May 03, 2014

THE handing over of the Fijian Product Certificate for local sugar at yesterday's launch of the Fiji Sugar Corporation — Sugars of Fiji Brand is a significant milestone in Fiji's sugarcane industry.

Speaking at the launch, Prime Minister Rear Admiral Voreqe Bainimarama said Fiji had produced sugar for about 100 years but did not have a unique identity in terms of brand Fiji to it.

"This will change from today with the launch of the new brand that takes into account Fiji's uniqueness through the earthy colours and the traditional masi design," he said.

"Interestingly enough, the designer's grandfather worked for CSR here in Fiji and that brings a certain amount of history and tradition to the branding."

He also opened the new FSC head office in Balawa, Lautoka.


Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. No names
  2. No free plane rides
  3. One down
  4. Overjoyed king forgets crown
  5. Shaista scoops title
  6. UN receives assurances on troop's wellbeing
  7. Designers showcase resort wear
  8. Crisis centre for soldiers' families
  9. League members told to strengthen spirituality
  10. 12,000 postal ballots

Top Stories this Week

  1. Shocking discovery Tuesday (26 Aug)
  2. Numbers list stays Monday (25 Aug)
  3. Van Gaal unhappy Wednesday (27 Aug)
  4. Unacceptable Tuesday (26 Aug)
  5. Woman of faith Monday (25 Aug)
  6. Commander confirms captured soldiers 'safe' Friday (29 Aug)
  7. Police act Wednesday (27 Aug)
  8. Man wants death probe Monday (25 Aug)
  9. Unhappy Fijians Tuesday (26 Aug)
  10. Show of support Thursday (28 Aug)