Fiji Time: 8:47 PM on Saturday 25 April

Fiji Times Logo

/ Front page / News

Unique brand

Shayal Devi
Saturday, May 03, 2014

THE handing over of the Fijian Product Certificate for local sugar at yesterday's launch of the Fiji Sugar Corporation — Sugars of Fiji Brand is a significant milestone in Fiji's sugarcane industry.

Speaking at the launch, Prime Minister Rear Admiral Voreqe Bainimarama said Fiji had produced sugar for about 100 years but did not have a unique identity in terms of brand Fiji to it.

"This will change from today with the launch of the new brand that takes into account Fiji's uniqueness through the earthy colours and the traditional masi design," he said.

"Interestingly enough, the designer's grandfather worked for CSR here in Fiji and that brings a certain amount of history and tradition to the branding."

He also opened the new FSC head office in Balawa, Lautoka.





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. Fijian accused of killing ex-partner
  2. Smart watch goes on sale
  3. Gospel shines
  4. Keeping it sexually safe
  5. Airline confirms position still vacant
  6. $18m brew house
  7. Lal bags another medal to his list
  8. LTA warns bus drivers against incomplete routes
  9. Blues prepare for Ba in Fiji FACT opener
  10. Cyber park interest

Top Stories this Week

  1. Gang rape Monday (20 Apr)
  2. Bloody Sunday Monday (20 Apr)
  3. Death shatters dream Monday (20 Apr)
  4. The murder of a schoolteacher Tuesday (21 Apr)
  5. Wish for son's death Monday (20 Apr)
  6. Wrong body for burial Thursday (23 Apr)
  7. Unclaimed body laid to rest Tuesday (21 Apr)
  8. Hunt for terrorist Thursday (23 Apr)
  9. Man dies in road accident Sunday (19 Apr)
  10. Rights over freehold land Wednesday (22 Apr)