Fiji Times Logo

Fiji Time: 6:57 AM on Wednesday 3 September

/ Front page / News

Unique brand

Shayal Devi
Saturday, May 03, 2014

THE handing over of the Fijian Product Certificate for local sugar at yesterday's launch of the Fiji Sugar Corporation — Sugars of Fiji Brand is a significant milestone in Fiji's sugarcane industry.

Speaking at the launch, Prime Minister Rear Admiral Voreqe Bainimarama said Fiji had produced sugar for about 100 years but did not have a unique identity in terms of brand Fiji to it.

"This will change from today with the launch of the new brand that takes into account Fiji's uniqueness through the earthy colours and the traditional masi design," he said.

"Interestingly enough, the designer's grandfather worked for CSR here in Fiji and that brings a certain amount of history and tradition to the branding."

He also opened the new FSC head office in Balawa, Lautoka.


Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. 45 detained
  2. Teen's ice bucket death
  3. Nusra demands compensation, aid, for release of soldiers
  4. Filipino force defied UN commander in Golan crisis
  5. Ban assures Fiji
  6. Accident claims another life
  7. Family dispute leaves one dead, two in hospital
  8. Suburb housing project offers 210 flats
  9. UN demands release of captured Fijian soldiers
  10. Unique desserts shop opens

Top Stories this Week

  1. Van Gaal unhappy Wednesday (27 Aug)
  2. Commander confirms captured soldiers 'safe' Friday (29 Aug)
  3. Police act Wednesday (27 Aug)
  4. Show of support Thursday (28 Aug)
  5. Going Golan Monday (01 Sep)
  6. Dad tells of heartache as son is buried Wednesday (27 Aug)
  7. Rebels take our soldiers Saturday (30 Aug)
  8. Tough but right Monday (01 Sep)
  9. Police assault claim Thursday (28 Aug)
  10. Military not taking sides Monday (01 Sep)