SIXTY children participated in the Get into Rugby clinic at the Fiji Sports Council's quarterly sports camp at the Vodafone Arena in Suva yesterday.
The project was launched through the Fiji Rugby Union's (FRU) Development Unit in partnership with the International Rugby Board.
The project promotes the values of the game and ensures that children are encouraged to try rugby in a safe and progressive environment.
FRU development manager Sale Sorovaki said they aimed to encourage participation in rugby through this project.
"The global aim of the program is to encourage players of all ages to try, play and stay in rugby, with a target of attracting one million new players and 15,000 new coaches and referees over the next four years," Sorovaki said.
Chief guest at the launch and sports development manager of the Fiji National Sports Commission Giles Smith said they were excited with the prospect of the project.
He said talent was not an issue in the country but the challenge was to look for ways to maximise that talent.
"What makes it even more special today is the fact that the Fiji National Sports Commission will partner with the Fiji Rugby Union to take this program to as many primary schools around Fiji as we can," Smith said.
"In Fiji, 95 per cent of girls do not play rugby and there are now moves to also increase the participation in women's rugby.
"This Get into Rugby program will be the driving catalyst to change and increase these figures."
FRU board member Baljeet Singh said the project was a great initiative and would help the national teams in the future.
The project is led by the national technical director in member unions and IRB regional staff, and is held in Brazil, Belgium, Czech Republic, China, Colombia, Germany, Ivory Coast, Mexico, Poland, Romania, Trinidad and Tobago, Tunisia, Zimbabwe and now Fiji.
The IRB has provided the essential kit, training and education support for unions who participate in the program alongside detailed online resources for training teachers, coaches and players.