THERE is not enough media coverage of climate change and its issues.
This was the conclusion reached by Sarika Chand, a Bachelor of Arts graduate in journalism with a focus on climate change, during her public lecture at the University of the South Pacific yesterday.
Ms Chand conducted a research on media coverage of climate change as her master thesis while studying in Japan.
In her research, she studied 207 articles from The Fiji Times for the period 2004 to 2010.
"Until 2010, results show that while there has been an increase, the volume of coverage does not properly represent the scope of the problem," Ms Chand said.
"There isn't as much coverage as we would like there to be.
"And in terms of types of coverage, it doesn't cover the areas equally."
She said a conclusion she reached as to why there wasn't enough media coverage was because climate change was just becoming an issue for developing countries following the Kyoto protocol.
"Given the comparisons to Fiji in other countries like India, UK and Japan, it showed that their coverage was similar.
"The main reason climate change isn't given enough coverage is because newsrooms have many priorities and limited resources, staff and finance.
"Climate change is usually put on the back burner not just for Fiji but other countries included in the research too," said Ms Chand.