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Packaging to sweeten appeal

Felix Chaudhary
Friday, April 25, 2014

LOCAL sugar will soon be sold on market shelves with a brand new package designed to cement the Fiji Sugar Corporation as a premier supplier of cane sweetener in the region.

FSC executive chairman Abdul Khan said the benefits of packaging sugar in smaller portions and creating a brand unique to Fiji were enormous.

"The benefit will be through value-adding and brand recognition," he said.

"Since we will be packaging in a distinct Fiji Sugar Brand, and by enhancing this brand we will hopefully be able to retail at premium rates."

Previously, FSC sugar was sold only in 50kg bags.

Since taking the helm at the corporation Mr Khan has been at the forefront of efforts to take the industry from one primarily involved in producing sugar to diversifying into other areas to create more income-generation streams.

Apart from packaging, the FSC is also well on the way to establishing co-generation plants and studies are being conducted to determine the viability of setting up an ethanol production plant.

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