Fiji Time: 4:06 PM on Saturday 28 November

Fiji Times Logo

/ Front page / News

Packaging to sweeten appeal

Felix Chaudhary
Friday, April 25, 2014

LOCAL sugar will soon be sold on market shelves with a brand new package designed to cement the Fiji Sugar Corporation as a premier supplier of cane sweetener in the region.

FSC executive chairman Abdul Khan said the benefits of packaging sugar in smaller portions and creating a brand unique to Fiji were enormous.

"The benefit will be through value-adding and brand recognition," he said.

"Since we will be packaging in a distinct Fiji Sugar Brand, and by enhancing this brand we will hopefully be able to retail at premium rates."

Previously, FSC sugar was sold only in 50kg bags.

Since taking the helm at the corporation Mr Khan has been at the forefront of efforts to take the industry from one primarily involved in producing sugar to diversifying into other areas to create more income-generation streams.

Apart from packaging, the FSC is also well on the way to establishing co-generation plants and studies are being conducted to determine the viability of setting up an ethanol production plant.

Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Code Inward TTs Outward TTs
CAD 0.62590.6069
JPY 58.270455.2704
GBP 0.31140.3034
EUR 0.44340.4314
NZD 0.72230.6893
AUD 0.65460.6296
USD 0.47290.4559



Exchange Rate updated on 27th November 2015

Today's Most Read Stories

  1. 7s with a smile
  2. Former CEO recalls days of sunken vessel
  3. 'Ship was fit to sail'
  4. Tears of joy as Tubalagi graduates
  5. Give them this day their daily bread
  6. PS confirms oil volume
  7. Roadworks to end soon
  8. No leakage of diesel from sunken ship
  9. Bridges to run a century
  10. Stage set for fashion show

Top Stories this Week

  1. Left for dead Wednesday (25 Nov)
  2. MV Suilven sinks Wednesday (25 Nov)
  3. 8 years for raping man Tuesday (24 Nov)
  4. MV Suilven sinks in Suva Harbour Tuesday (24 Nov)
  5. Torture suspects known to police Thursday (26 Nov)
  6. Friend indeed Monday (23 Nov)
  7. 'Racial slur' Sunday (22 Nov)
  8. Sevens hurdle Tuesday (24 Nov)
  9. Sex assault claim Thursday (26 Nov)
  10. Prof Prasad leaves school premises as 'mark of respect' Monday (23 Nov)