WHILE social media remains a large part of the political process, the SODELPA youth council believes there is a limit to its reach.
Council president Peter Waqavonovono said there were still a number of communities which did not have access to the internet, let alone Facebook.
"Although we have been told that this year's elections will be on the back of youth votes, the elections will not be won over the internet," Mr Waqavonovono said.
He said not all young people were active on social networks.
"Not all young people are active on Facebook. Not every young Fijian has regular access to the internet."
Mr Waqavonovono believes the election will be won in towns, village halls and on the streets.
"Social media is but a tool to maximise the work you can do and we are using these modes of communication effectively to reach out to our supporters," he said.
He said social media accounts were an extension of oneself and should not be used as a mask to bully or spread hate.
Apart from SODELPA, many political parties and independent candidates have started using the social media as a means of campaigning and reaching out to supporters.