FIJI director of the Miss World competition Andhy Blake is urging girls to enter the Miss World Fiji competition next weekend.
Mr Blake said the goal this year was for Fiji's entry to win the Miss World crown and bring the event to Fiji.
"We are urging girls between the ages of 17 and 24 to enter the Miss World Fiji competition because we are searching for the one that will lead us to the Miss World crown," he said.
He said organisers of the Miss World Fiji were committing their energy and talent to achieve this.
Casting for Miss World Fiji will be held on April 25 and 26 at TappooCity where the final 10 will be selected to compete for the title. The 2014 Miss World Fiji will win an all-expense trip to London for the Miss World event in November.
Organiser Truman Bradley said they were committed to see Miss World Fiji join the winners list for Miss World.
"It's a big goal for us to achieve but we believe we can make that happen and we have assembled a team that is on the right track to make that happen.
"It is up to us to take advantage of the opportunities and make it work.
"We have beautiful contestants in our country, we just need a team of people to help us elevate them, give them all the skills they need to go to the next level and that's what our job is."